Disney Pushes the Envelope with Sleeping Beauty Blu-ray

May 15th, 2008

When Disney releases ‘Sleeping Beauty’ this fall on Blu-ray, the studio is pulling out every trick in the book to ensure it lives up to its Platinum Series designation. To commemorate the release of the first animated classic in high definition, Disney will utilize both BD-Java and BD-Live functionality to provide the ultimate Blu-ray experience.Viewers will be able to chat with friends, over Disney’s protected network, using their laptop or PDA while watching the film. They’ll be able to insert customized video messages into the film, and then send those messages to friends via a “Movie Mail” feature. Additionally, viewers can get a group of friends together and play an online trivia game while watching the film, no matter where they are located.Once they are done playing with all the interactive features, viewers can check out new trailers or download free ringtones and wallpaper using the “reward points” they earned for checking out the above mentioned features. Bob Chapek, president of Walt Disney Studios Home Entertainment commented, “[Sleeping Beauty] will revolutionize the way people will interact with and view movies in the home. We pulled out all the stops in launching this technology.”


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